objective
Black Friday promo for Prowly
details
Black Friday 2024 promo design for Prowly PR Software. During the promotion Prowly offered a special plan that efficiently launches and boosts PR activities to the next level for relatively small price - that was offered in a form of “ticket” to the moon.
VISUAL IDENTITY
SOCIAL MEDIA CREATIVES
WEBSITE BANNERS
ADS
As always, Black Friday means piecing together a puzzle of loooot of elements in a super short amount of time. I developed the key visual and landing page for the campaign, then followed up with designing promo assets for social media, the app itself, website, and pricing page — plus one-pager offers tailored for clients.
content images
Generating images in Midjourney saved time and delivered exactly what we needed. Visuals of Earth, cosmonauts, outer space, and starry nights helped create the vibe that with this offer, clients could (out)reach far.
A/b tests
To find which ads and banners performed best, we ran A/B tests across key website pages like the homepage and pricing. In many cases, video ads outperformed static ones — proving motion often wins attention.
Sebastian, CEO Prowly
What I particularly appreciated about her was her ability to combine creativity with a strong understanding of business objectives. She consistently aligned her visual solutions with our goals, ensuring that the designs not only looked great but also served a purpose.
