objective
SmartSkor: visual identity for financial analytics platform
details
SmartSkor is TuneUp’s primary equity-ranking framework. It converts the factor library into a composite score designed to forecast the expected risk-adjusted return of each security over a defined horizon. They reached Ministry Design to help them create a visual identity and website with premium feeling.
LOGO DESIGN
BRAND ACTIVATION
BRANDBOOK
A standout arrow in logo signals direction, selection, outperformance. SmartSkor doesn’t predict everything — it ranks what matters. The mark visualizes a system where many signals are evaluated, but only one direction earns conviction.
Logo
A standout arrow in logo signals direction, selection, outperformance. SmartSkor doesn’t predict everything — it ranks what matters. The mark visualizes a system where many signals are evaluated, but only one direction earns conviction. Simple yet smart idea.
Icon structure
Icon consists of 4 square arrows, forming a bigger square together. The symbol is legible at most sizes and can be used independently for applications, avatars and if there is no enough room for the full logo.
Website design was created by Ministry Design Agency team with Webflow platform.
Guram, Blackbird Sound CMO
Working with Bożena was a game-changer — our brand looks sharp, and the design truly captured the essence of who we are.
