PR Software brand activation
Meet Prowly – the Public Relations management platform.
Their goal is to encourage relationship-focused PR. Prowly’s journey is one of dedication, hard work, passion, and a sprinkle of risk-taking. They stand for inclusivity, kindness, and a nurturing environment that values self-reliance – because even small acts of kindness can make a world of difference.
After new developed designs brought by Wildish & Co in 2022, the company has undergone major changes, showcasing its fresh look to the world.
We've developed detailed brand guidelines, including dedicated sections for illustrations, to ensure a cohesive look and help collaborators quickly grasp how everything works. We keep these guidelines up-to-date to maintain consistency across the brand.
Illustration is an important part of Prowly’s brand, used in various contexts and across multiple design fields. That’s why we’ve defined three types of illustrations based on their application and outlined the characteristics of each.
Our brand identity draws inspiration from vintage mediums like newspapers, so seeing it come to life in print feels especially meaningful to us.
What I particularly appreciated about her was her ability to combine creativity with a strong understanding of business objectives. She consistently aligned her visual solutions with our goals, ensuring that the designs not only looked great but also served a purpose.
